THREE REWARDS FOR THE 'SEETROËN' CAMPAIGN AT CANNES LIONS 2019, THE INTERNATIONAL FESTIVAL OF CREATIVITY
- The anti motion sickness glasses SEETROËN campaign won three prizes at Cannes Lions 2019, the International Festival of Creativity, which took place from 17 to 21 June.
- This campaign made with the agency Traction (BETC) obtains the Silver and Bronze Lions, in the Outdoor category, and the Bronze Lion in the Brand Experience & activation category. Since its launch, the campaign has already exceeded 20 million views online and 15,000 sales of the glasses. Find the video: https://youtu.be/rjqv8A5mFBA
From June 17 to 21, the city of Cannes hosted the world's largest event dedicated to communication and advertising, the Cannes Lions 2019, International Festival of Creativity. With more than 30,000 campaigns entered this year by 90 countries, the prize list allows to reward those who are distinguished by their creativity.
The SEETROËN campaign by the Traction agency (BETC) was rewarded with 3 prizes:
- In the Outdoor category, with the Silver Lion and the Bronze Lion,
- • In the category Brand Experience & Activation, with the Bronze Lion.
The launch by Citroën last July of the SEETROËN, anti motion sickness glasses has not gone unnoticed: more than 20 million views on the web and 15,000 sales in the space of a few months. Building on this success, CITROËN launched a new model last May: SEETROËN S19.
With more and more time spent reading on smartphones and tablets, travel sickness affects children and adults, in cars as well as boats, buses and other means of transportation. The 100% “Inspired by You” innovation for greater well-being is illustrated in the campaign realized with the agency Traction (BETC), to find on line: https://youtu.be/rjqv8A5mFBA.
The Citroën brand
At the heart of the automotive market, Citroën has since 1919 stood as a popular brand in the noble sense of the term, its main source of inspiration being people and their lifestyles. This spirit is underlined by its baseline “Inspired by You” and embodied by cars boasting unique styling and benchmark comfort. Citroën also stands out among mainstream carmakers by bringing its customers a singular experience, for example with Citroën Advisor and “La Maison Citroën”. In 2018 the Brand sold 1.05 million vehicles in over 80 countries.
Citroën media site: https://fr-media.citroen.com – @CitroenFrance