PARIS MOTOR SHOW: FOR ITS CENTENARY WHICH WILL BE CELEBRATED IN 2019, CITROËN ANNOUNCES TWO CONCEPT CARS!
This morning, for the press opening of the Paris Motor Show, Citroën revealed some of the highlights that the Brand is preparing for its centenary, which will be celebrated next year. Among them: the announcement of 2 concept cars… The first will be revealed next March at the Geneva Motor Show, and the second in April, at the Shanghai Motor Show. To keep everybody in suspense until then, Citroën has unveiled a ‘teasing’ photo for each concept…
On this first day of opening the Paris Motor Show to the press, Citroën has astonished in more ways than one on its stand! Firstly with how it expresses itself, a radical departure from traditional press conferences, since it was a real ‘live performance’ which journalists were able to attend, featuring a professional dancer musically interacting with the big screen located on the stage of the ‘La Maison Citroën’ stand… An original performance which will incidentally be replayed daily throughout the Motor Show for the general public!
But apart from the form, the Brand has also stood out with the substance, with the unexpected announcement of some of the highlights which will mark 2019, the year of the Brand’s centenary. This special anniversary will indeed be the opportunity for numerous events throughout the year with, among others, the Retromobile show in February, the launch of a dedicated special series, a gathering of historical collectors (‘The Gathering of the Century’ / ‘Le Rassemblement du Siècle’ from 19 to 21 July 2019 in Normandy), a number of digital activations and no fewer than two concept cars! The first of them, to be revealed at the 2019 Geneva Motor Show (March), will give the Brand’s vision in terms of urban mobility, while the second, presented at the 2019 Shanghai Motor Show (April), will embody ultra-comfort according to Citroën. And just this time, Citroën could not resist unveiling very ahead of time 2 ‘teasing’ photos of these future concept cars! To keep an eye on in 2019 then…
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