PARIS MOTOR SHOW: ‘LA MAISON CITROËN’ IS THE PLACE TO BE! | Media Citroen International

PARIS MOTOR SHOW: ‘LA MAISON CITROËN’ IS THE PLACE TO BE!

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Wed, 03/10/2018 - 10:00

This year at the Paris Motor Show, Citroën is affirming its ‘Inspired by You’ signature more than ever. Its unique ‘La Maison Citroën’ stand concept actually puts the visitor at the heart of the action with a tiered Arena of over 100 seats. Much more than a simple place to relax, this Arena at the heart of the stand will be the setting for regular events throughout the Show with in particular ‘The World of Citroën’, a live, daily performance, but also the ‘Oui Are French’ music festival and a number of experiences allowing the audience to discover everything about Citroën’s world. This is the place to be, guaranteeing a unique experience for visitors!



Every day: ‘The World of Citroën’, the live performance ‘Inspired by You
Played several times a day throughout the Show (at 11:30, 14:30, 17:30 and 20:30 during evening opening), ‘The World of Citroën’ is a live performance (approximately 10 minutes) where a dancer interacts musically with the big screen located on the Arena’s stage. This original performance looks at Citroën’s dynamic and its commercial successes, via its latest addition: New C5 Aircross SUV. It is also the chance to touch upon the festivities planned for next year, on the occasion of the Brand’s centenary…
A performance to discover in video on https://youtu.be/xofvOMsF9NQ
 

Friday 5 October from 17:00: the ‘Oui are French’ Festival
A 100% Citroën Music Festival bringing together the young French bands which the Brand has worked with and which are associated with the advertising campaigns for its latest launches. Five bands will follow each other on the Arena’s stage to play live for the audience:

  • 17:15: Part Time Friends (Citroën C3 campaign)
  • 17:55: Superjava (New Citroën C4 Cactus Hatchback campaign)
  • 18:35: Un Groupe Français (New Citroën Berlingo campaign)
  • 19:10: YEAST (New Citroën C5 Aircross SUV campaign)
  • 19:50: Ninety's Story (New Citroën C4 Aircross SUV campaign – China)
     

Tuesday 9 October at 12:00: Citroën Racing and the vocational pathway of motor sport
The Henri Laurens Vocational School in Saint-Vallier (26) provides training for competition vehicle mechanics. Its director, Michel Chièze, will speak to the audience with a student from the current class, a mechanic who graduated from the school and the Citroën Racing driver Stéphane Lefebvre, sponsor of last year’s class. This is the chance to highlight this training pathway and to demonstrate the importance of a trusting relationship between competition mechanics and drivers.
At 14:00, the 3 Citroën Racing drivers, Craig Breen (Irish), Mads Østberg (Norwegian) and Stéphane Lefebvre (French) will be signing autographs.
 

Wednesday 10 October at 11:00: technology at the service of Citroën’s comfort
Amastan Mammeri
, New Suspensions Expert, and Patrick Fontana, Citroën C5 Aircross SUV Project Manager, will speak to the audience to explain the pillars of the Citroën Advanced Comfort programme, which has in particular fed the design of New C5 Aircross SUV with, amongst other features, its new suspensions with Progressive Hydraulic Cushions™ and its Advanced Comfort Seats.
 

Thursday 11 October at 18:00: 70 years of the Citroën 2CV (1948-2018)
70 years after the presentation of the Citroën 2CV at the 1948 Paris Motor Show, François Allain, presenter of the ‘Vintage Mecanic’ show on RMC Découverte and author of a lovely book dedicated to the 2CV, looks back at the history of this motoring legend. At the end of his speech to the audience, he will be available to sign his book.
 

Friday 12 October at 18:00: New C3 Aircross SUV goes to meet Canadians with POA! 
At the end of 2017, Renaud Roubaudi and Cédric Fréour, founders of the motoring website POA (Petites Observations Automobiles), imported a Citroën C3 Aircross SUV to Quebec to do a road-trip there and to test out reactions in the country of the 4x4! In front of the audience, they will give their account of their experience!
 

Saturday 13 October at 12:00: Beijing - Paris on board the New C5 Aircross SUV with Auto Plus!
From 15 August to 26 September 2018, Stéphane Martin and Yann Lefebvre, journalists from Auto Plus, got on board of C5 Aircross SUV for a ground-breaking road-trip from Beijing to Paris! Into the bargain: 11 countries visited (China, Kazakhstan, Russia, Georgia, Turkey, Bulgaria, Serbia, Hungary, Austria, Germany and France) and unforgettable memories! In front of the audience, they will share their experience of this unique road-trip!
 

Saturday 13 October at 17:30: The women who are building tomorrow’s motor industry with WAVE!
The WAVE (WoMen and Vehicles in Europe) association was created at the initiative of numerous women working in the automotive sector; its aim is to help publicise and promote careers in the motor industry to women. In front of the audience, Elisabeth Young, President of the association (and Vice President Global Account at DEKRA), Audrey Amar, Head of future projects at Citroën, et Hélène Veilleux, Responsible for color and trims design at Citroën, will share their experiences and give their accounts on a rapidly-changing sector, where women have their place more than ever!

 

MORE PHOTOS AND VIDEOS AVAILABLE ON
www.citroencommunication-echange.com
Identifiant (MAJ) : P_MOTORSHOW
Mot de passe (MAJ) : PARIS_OCT2018

 

PRESS CONTACTS
Paul MAHOUIN - Tel.: +33 (0)7 61 52 63 16 - paul.mahouin@citroen.com
Nathalie ROUSSEL - Tel.: +33 (0)6 87 77 41 82 - nathalie.roussel@citroen.com

 

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