LAURENT BARRIA IS APPOINTED MARKETING AND COMMUNICATIONS DIRECTOR FOR CITROËN
As from November 2 2020, Laurent Barria is appointed Marketing and Communications Director for Citroën. He reports to Vincent Cobée, CEO of the Citroën Brand.
Laurent Barria has over 20 years of experience within the Groupe PSA where he held various positions in the fields of Product, Pricing and Marketing. He was successively Marketing Director in Portugal for Peugeot, in Brazil for Citroën and in France for Peugeot. Since 2018, he is Managing Director of Citroën in Belgium. With his strong international experience, he is appointed Global Marketing and Communications Director for the Citroën Brand as of November 2, 2020.
Laurent Barria will be responsible for increasing Citroën’s international reach and continuing its development after 6 years of growth. He will be a valuable asset in the Citroën Brand’s rejuvenation and strengthening. Laurent Barria will also take the Citroën Brand’s Marketing and Communications to the next level of evolution and operational effectiveness.
"Laurent Barria will strengthen the Citroën management team. His international career, his expertise in marketing and communication will enable him to carry out the deployment of our strategy, in particular through the launch of our electrified vehicles and the consolidation of our international positions ", Vincent Cobée, CEO Citroën.
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