NEW CITROËN C5 AIRCROSS SUV: NUMBER 1 IN AUTOMOTIVE PRESS TEST DRIVES FOR 2018!
-On the 10th edition of the “Advent Automotive Press Awards”, European journalists ranked the international press test drives of New Citroën C5 Aircross SUV first. These test drives have been jointly carried out with MOMA Event agency.
-International press test drives are a crucial step in the launch of a new model. The journalists praised the general logistics, the access to information and the flavour of this event in Morocco, a place that is bearing the international ambitions of New C5 Aircross SUV.
-Winning out of the 73 new car model presentations in 2018, Citroën’s international press test drives are once again praised by the European journalists, one year after the victory of the press test drives of New C3 Aircross Compact SUV in Corsica, underlining Citroën’s genuine expertise and bold choices.
-This is a whole success for New C5 Aircross SUV, a New Generation SUV combining design and comfort, already ordered by 20 000 customers in Europe and winner of numerous awards.
For the past ten years, the Advent agency, specialised in measuring influence, has held annual awards for the best test drive presentation by a car manufacturer. More than 1,000 European journalists were surveyed in order to rank brands’ presentations based on the following criteria: quality of test-drives, logistics, quality of presenters and information, and overall satisfaction.
NEW C5 AIRCROSS SUV ON THE ROADS OF THE ATLAS MOUTAINS
Organised in November 2018 in Morocco in the foothills of the Atlas Mountains, the international press test drives of New C5 Aircross SUV were praised by European journalists as the best among 73 presentations of new models in 2018.
The press test drives of New C5 Aircross SUV received top rankings for “quality of presenters and information“ and for “logistics“ (general organisation, accommodation, transportation…) and the 3rd place for “quality of test drive“ (itinerary, length, variety of cars available…). These outstanding results highlight the hard work of Citroën’s teams on the general organisation of the event, the choice of an original location in complete consistency with the international ambitions, the SUV capabilities and the comfort of New C5 Aircross SUV. The availability and the quality of the spokespersons (Project, Product, Design) and the expertise of people involved are also praised.
During 3 weeks comprising 12 sessions, these international press test drives gathered 425 journalists from 35 countries. 25 cars with a choice of various configurations were available. Morocco was a bold choice in order to highlight the qualities of the most comfortable SUV of its segment. With more than 300 km of difficult roads, including some damaged paths of the Atlas Mountains, the journalists had the opportunity to strain New C5 Aircross SUV. It was a way to test its exceptional comfort thanks to the suspension with Progressive Hydraulic Cushions® and the Advanced Comfort seats, as well as space on board and modularity, including a best-in-class boot of 580l to 720l and 3 sliding, tilting and foldable individual rear seats. Its high-end technologies including 20 driver assistance systems like Highway Driver Assist – a level-2 autonomous driving system, and 6 connectivity technologies, were also tested.
NEW C5 AIRCROSS SUV ON THE ROAD TO SUCCESS
Presented to the public at the 2018 Paris Motor Show, and launched beginning of January 2019, New C5 Aircross SUV has already taken 20,000 orders, of which 10,000 in France. This success confirms its unique appeal while underlining its ability to proudly embody the new high end of the brand, as illustrated by a particularly rich sales mix with over 50% of orders for the Shine top trim. Representing a new reference of the segment in terms of comfort and modularity and bearing the international ambitions of the brand, New C5 Aircross SUV is one of the seven finalists in the prestigious European “Car of the Year 2019” awards, the results of which will be announced on 4 March at the opening of the Geneva Motor Show.
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