NEW CITROËN BERLINGO: “WE DIDN’T INVENT THE FAMILY BUT THE CAR THAT GOES WITH IT”

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Thu, 30/08/2018 - 10:30

For the launch of New Berlingo, Citroën is rolling out a new advertising campaign. Featuring scenes from family life, this new international film, fully ‘Inspired by You’, shows how the brand’s leisure activity vehicle remains the family’s best friend over the years. The conclusion is clear: “We didn't invent the family, but the car that goes with it.”

This new advertising film is scheduled for launch in France on 1 September. You can watch a preview on https://youtu.be/lkMtZWqmR3A



Founder of the leisure activity vehicle segment in 1996, Citroën is launching the third generation of Berlingo, an iconic model sold in over 1.7 million units. An opportunity for the brand to show that New Berlingo remains the ideal family companion – even more functional, comfortable and high-tech than before – with an advertising film fully ‘Inspired by You’.

 

Developed with the agency Traction (BETC group), the film takes an affectionate look at the life of a family, turning the spotlight on their two children. We see the brother and sister growing up under their parents’ loving gaze. Over the years, New Citroën Berlingo sets the scene for travel, discovery and squabbling. We see the children experience wide-eyed wonder, reach their goals and simply grow up. The family saga concludes with the wedding of the young girl, now a woman. Her parents and little brother, also an adult, look on with emotion.
In this cleverly made film, New Berlingo is a fully fledged member of the family. Leading naturally to the campaign signature: “We didn't invent the family, the car that goes with it.”
Shot in South Africa, this advert will be shown from 1 September in France, followed by around twenty other countries. This will also be a digital, poster, press and radio campaign with the same signature.

 

For the sound track, Citroën is confirming its strategy of working with young French musicians. After Part Time Friends (Citroën C3), Blow (New C3 Aircross SUV), Superjava (New C4 Cactus hatch), the music for this campaign is by Un Groupe Français (originally Mr. Crock) with an upbeat pop title called ‘Mr. Crock’.

 

The new film is scheduled for launch in France on 1 September. You can watch a preview on https://youtu.be/lkMtZWqmR3A

 

           

CREDITS

 

PRODUCT      New Citroën Berlingo

TITLE               Journey

DURATION    74s, 30s, 25s, 20s,

MEDIA            TV/Internet/Cinema

BRAND   AUTOMOBILES CITROËN

 

ADVERTISER - Arnaud BELLONI – Claudine BOREL – Marie LAGISQUET – Stéphane BARBAT

 

AGENCY - TRACTION/BETC

AGENCY RESPONSIBLE - Bertille TOLEDANO – Hugues REBOUL – Julien GRIMALDI – Ludovic HALARY – Thomas MALDEME – Iliana ROUSSY

EXECUTIVE CREATIVE DIRECTOR - Stéphane XIBERRAS

CREATIVE DIRECTOR - Nicolas LAUTIER

COPYWRITER - Clara LAFUENTE

ARTISTIC DIRECTOR - Jonathan BAUDET - BOTELLA

CREATIVE PRODUCER - Caroline PETRUCELLI

TV PRODUCER - Tanguy DAIRAINE

STRATEGIC PLANNING - Philippe MARTIN DAVIES

TRAFFIC - Nathalie SANSEIGNE

PRODUCTION – SOIXANTE QUINZE

DIRECTOR - Matthaus BUSSMANN

PRODUCER - Fabien ROQUES

 

MUSIC - MR CROCK             

GROUP – UN GROUPE FRANCAIS      

AUTHORS/ COMPOSERS - Walter LAQUERRE - Christelle CANOT - Solène RIGOT – Benjamin ZANAN -

Marc SANCHEZ

SUPERVISOR – START-REC

EDITOR/ MASTER - CHASSE SPLEEN MUSIC

COUNTRY - FRANCE

 

SOUND – CAPITAINE PLOUF

POST PRODUCTION – DIGITAL DISTRICT

 

 

PRESS CONTACT
Nathalie Roussel - Tel.: +33 (0)6 87 77 41 82 - nathalie.roussel@citroen.com
Find all your Citroën press contacts on http://fr-media.citroen.com/fr/contacts-list

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