NEW C5 AIRCROSS SUV BRINGS ADVENTURE TO YOUR DOOR! | Media Citroen International

NEW C5 AIRCROSS SUV BRINGS ADVENTURE TO YOUR DOOR!

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Mon, 27/05/2019 - 15:00
  • To further boost the sales success of New C5 Aircross SUV, Citroën has devised an original digital experience, “Playground”, together with the Isobar agency
  • The new experience consists in test driving the model in a 3D universe to experience the comfort of New C5 Aircross SUV in an immersive fashion


New Citroën C5 Aircross SUV, launched in Europe in January 2019, is contributing to the success of the Brand's product offensive. At end-April 2019, it ranked as the second best-selling C-segment SUV in France. The new model’s powers of attraction lie notably in its comfort, underpinned by two major innovations, suspension with Progressive Hydraulic Cushions® and Advanced Comfort seats, that enrich the travel experience. And Citroën is bringing that experience to your door, in an original and immersive manner.

With the Isobar France agency, Citroën has developed “Playground”, a digital experience enabling web users to test the comfort of New C5 Aircross SUV using their smartphone, tablet or computer, fostering an immersive discovery of the model.

With “Playground”, users are projected into a 3D universe across Europe. By simply entering their departure address, their route is planned in real time to take them to the nearest Citroën dealership. Projected on the street outside their house, they can discover the model through a range of interior and exterior views.

At any time, web users can begin the test drive of New C5 Aircross SUV. The appearance of the route changes according to the Grip Control mode selected. Select ‘Snow’ and the roads are covered with snow, or opt for ‘Sand’ and sand and palm trees appear on the route.

Each “virtual” test drive leads to the nearest Citroën dealership, where users can request a “real-life” test drive of New Citroën C5 Aircross SUV. The “Playground” digital experience also consists of an image gallery enhancing the exterior and interior discovery of the model, as well as a “Strengths” section highlighting the model’s comfort innovations.

After going on line in France, “Playground” will be made available in Germany, Poland and Portugal, followed by other European countries. Start the experience on the website: https://www.citroen-c5-aircross-suv-playground.com/

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