LAURENCE HANSEN IS APPOINTED AS CITROËN PRODUCT AND STRATEGY DIRECTOR
From 1st October 2019, Laurence Hansen is appointed as Citroën Product and Strategy Director. She reports to Linda Jackson, Brand CEO.
Laurence Hansen, 41 years of age, is a graduate of ESSEC Business School. After numerous roles in the areas of commerce and marketing in the food (Mondelez) and textile (Petit Bateau) industries, she joined the PSA Group in 2011, where she has furthered her experience in the areas of commerce and marketing both in France and internationally.
She has in particular held the positions of Peugeot France Regional Director (2014-2016) and Citroën France Marketing Director (2017-2019), where she has made a major contribution to the brands’ commercial performance.
Laurence Hansen succeeds Xavier Peugeot, who has held the position since October 2014 and who is taking over the Group’s Light Commercial Vehicles Business Unit.
“I would like to thank Xavier Peugeot for his contribution to the renewal of Citroën’s products. As Citroën Product and Strategy Director, he initiated the construction of a consistent and global product range. His actions have also led to the development of one of the Brand’s historic assets by placing the Citroën Advanced Comfort® programme at the heart of the design of our products. I welcome Laurence Hansen who will contribute to the deployment of our strategy and the ambitious product plan defined to strengthen Citroën's positions outside Europe, in particular with the C Cubed program.” Linda Jackson, Citroën CEO.