THE GOLDEN SCARAB, A CHALLENGE FOR YOUTH: THE REBUILDING OF THE HALF-TRACK VEHICLE HAS BEEN COMPLETED FOR CITROËN’S CENTENARY | Media Citroen International

THE GOLDEN SCARAB, A CHALLENGE FOR YOUTH: THE REBUILDING OF THE HALF-TRACK VEHICLE HAS BEEN COMPLETED FOR CITROËN’S CENTENARY

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Tue, 14/05/2019 - 19:00
  • The first vehicle in history to have crossed the Sahara in 1922, Citroën’s half-track named the ‘Golden Scarab’ (Scarabée d’Or) has been the subject of a rebuilding project which began in 2016.
  • The replica has just been unveiled, on 13 May at the Museum of Arts and Crafts in Paris, in the presence of the partners of the educational project.
  • The half-track faithfully reproduced by engineering students and pupils will take part in Citroën’s centenary celebrations from June, before participating in the ‘Gathering of the Century’ in July.
  • You can find out more now via photos and in the press pack from the Association ‘Of Cars & Men’ which is behind this adventure: https://bit.ly/2VY3zMm


Citroën is the historic partner of the educational project, through various contributions: loan of the vehicle (K1 model, HP Type B2 which was the first car to cross the Sahara in December 1922), financial, technical and logistical support, media coverage of the adventure and unwavering commitment which has both made possible and reinforced the impetus around the Golden Scarab. Above and beyond the rebuilding, the aim is to display the ‘new Golden Scarab alongside the historic vehicle during the Brand’s centenary celebrations in 2019, with in particular:

 - THE CITROËN CENTENARY ANNIVERSARY EXHIBITION - (Paris, mid-June 2019): The ‘new’ Golden Scarab will take part in the Parisian event which is still under wraps to celebrate the birth of Citroën in Paris in 1919.

- THE JOURNEY TO THE WEST (Paris, 18 July 2019 at 8:00): Going up les Champs-Elysées from la place de la Concorde towards the CCFA (French Automobile Manufacturers Committee), place de l'Etoile, towards la Ferté Vidame.

- THE GATHERING OF THE CENTURY (la Ferté Vidame, from 19 to 21 July 2019): The vehicle will be presented in driving mode, allowing demonstrations to be performed.

 

In this year of Citroën’s centenary, the rebuilding of the Golden Scarab takes on a whole new dimension. It is a project that André Citroën would have appreciated. We are proud of having supported and taken part in this new adventure, an educational project which today delivers a true-to-life replica of the original half-track.
One hundred years separate the architects of these two vehicles, but the same passion drives them! Visit the events of Citroën’s centenary celebrations to see them: mid-June in Paris during an open-air exhibition, then in July in le Perche, for the Gathering of the Century.”
Linda Jackson, Citroën CEO

 

For the record, the rebuilding of the Golden Scarab began in June 2016.

After having been presented on the Citroën stand at the Rétromobile Show in February 2017, this bold project was displayed at the Museum of Arts & Crafts, on the occasion of the Sciences Festival in October of the same year.

On this occasion, the ‘Silver Crescent’ (Croissant d'argent), Citroën’s other half-track, entered the Brand’s virtual museum: www.citroenorigins.fr

 

The presentation of the replica of the Golden Scarab by those involved in the project and its partners is the chance to share the details and stories about the implementation of the rebuilding project which has brought together 160 students and pupils, plus 40 teachers, all no doubt just as passionate as the team involved in the crossing of the Sahara in 1922. It is also the chance to (re)discover the team built by André Citroën around 10 men and a dog, Flossie… who inspired to the cartoonist Hergé  the character of Milou the dog to accompany Tintin in his adventures!

 

You can find out more now via photos and in the press pack from the Association ‘Of Cars & Men’ which is behind the Golden Scarab rebuilding project: https://bit.ly/2VY3zMm

Video of “The Golden Scarab, a challenge for Youth”: https://vimeo.com/336034143

 

 

The Citroën Brand

At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. A spirit underlined by its ‘Inspired by You’ signature and embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2018, the Brand sold 1.05 million vehicles in over 80 countries.

Citroën media site: https://int-media.citroen.com - @Citroen

 

 

PRESS CONTACTS

Nathalie ROUSSEL - Tel.: +33 (0)6 87 77 41 82 - nathalie.roussel@citroen.com

Paul MAHOUIN - Tel.: +33 (0)7 61 52 63 16 - paul.mahouin@citroen.com

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