FOLLOWING THE SUCCESS OF ITS SEETROËN GLASSES, CITROËN LAUNCHES A SECOND MODEL AT VIVATECH
- Following the success of the Seetroën anti-travel sickness glasses, Citroën is launching a second model, S19, at the VivaTech show, held from 16 to 18 May.
- Seetroën S19 glasses feature the same principle behind the success of the first model launched last July, recreating the horizon line by means of a coloured liquid to resolve the conflict of the senses.
- The two models are now available for purchase at the Brand’s lifestyle boutique, priced at €99 (lifestyle.citroen.com).
- Watch a video on the glasses: https://youtu.be/a_Bp9T6h6VQ
The launch of the Seetroën glasses in July 2018 made a big splash, with over 20 million web views and sales of 15,000 units in the space of a few months. Following this success, Citroën is launching a new model of the anti-travel sickness glasses: Seetroën S19.
As with the initial model, Seetroën S19 glasses were developed with the start-up Boarding Ring and the design studio 5.5. The new, even smarter, glasses feature transparency technology, with a gradation matching the blue liquid that recreates the horizon line to resolve the conflict of the senses.
With more and more time spent reading on smartphones and tablets, travel sickness affects children and adults, in cars as well as boats, buses and other means of transport. The 100% “Inspired by You” innovation for greater well-being will be launched at VivaTech, the global innovation event (from 16 to 18 May at the Paris Expo exhibition centre at Porte de Versailles in Paris).
Seetroën S19 is a limited series produced in 1,919 units, in honour of the Brand’s centenary year. Advance orders open on 15 May for delivery in early July.
The two Seetroën models are available for €99 at the Brand’s lifestyle boutique lifestyle.citroen.com in the following countries: France, Portugal, Benelux, Spain, Italy, Austria, Germany, the Netherlands, the UK, Ireland and Poland.
Customers outside these countries can be delivered around the world by ordering on the Citroën Racing.
Both Seetroën models can be worn by adults and children aged ten and over (when the inner ear finishes growing). The glasses do not contain lenses, so they may be shared by all family members and travelling companions. Users simply put them on for 10 to 12 minutes when the initial symptoms appear.
Watch a video on the glasses: https://youtu.be/a_Bp9T6h6VQ
The Citroën brand
At the heart of the automotive market, Citroën has since 1919 stood as a popular brand in the noble sense of the term, its main source of inspiration being people and their lifestyles. This spirit is underlined by its baseline “Inspired by You” and embodied by cars boasting unique styling and benchmark comfort. Citroën also stands out among mainstream carmakers by bringing its customers a singular experience, for example with Citroën Advisor and “La Maison Citroën”. In 2018 the Brand sold 1.05 million vehicles in over 80 countries.
Citroën media site: https://fr-media.citroen.com – @CitroenFrance