APPOINTMENT OF VINCENT COBÉE AS CEO OF THE CITROËN BRAND
Effective January 15, 2020, Linda Jackson will lead a study to clarify and support brand differentiation within a brand portfolio. This role will cover:
- Brand clarification and coherence of Brand messages across the Group
- Brand differentiation within a brand portfolio
Linda Jackson will report to Carlos Tavares.
Vincent Cobée, currently Deputy Citroën CEO, will succeed Linda Jackson as Citroën CEO and Member of the Global Executive Committee.
Vincent Cobée has a wide experience in international markets, essential for Citroën to succeed in its objective to grow internationally.
Carlos Tavares Chairman of the Managing Board said: “After six years leading the Citroën brand, establishing successfully its new positioning, increasing sales volume and market share in Europe, and preparing the international offensive, I am pleased to announce that Linda Jackson, with her great brand building experience, is taking up this new responsibility within the Group.”
Link to complete PSA Groupe press release : link
Delphine Coma: + 33 6 24 86 14 58 - email@example.com
Vincent Cobée, 51 years of age, is a graduate of Ecole Polytechnique, Ecole Nationale des Ponts et Chaussées and Harvard Business School. In 1991, he began his career in public works in France and in Singapore. Backed by this experience, he took an international path: in Canada from 1996, with Egis Projects as New Projects Manager, then in 1997 in the Philippines where he was promoted Project Director. His experience in the automotive industry began in 2002 when he joined Nissan Motor Corporation. There, he held numerous strategic positions, in particular as Head of Purchasing for Nissan Europe (2005), then as Programme Director for Nissan in Japan (2008). Staying in Japan, in 2010 he became Head of the Datsun brand, and from 2017, Mitsubishi Motors Corporation Executive Director in charge of product strategy, brand, as well as products and programmes.