IN 2020, CITROËN IS ELECTRIFYING ITS BRAND SIGNATURE, JUST LIKE ITS RANGE: ‘INSPIRËD BY YOU ALL’!
To mark the transition towards electrification, Citroën is launching a new version of its Brand signature: INSPIRËD BY YOU ALL. Launched at the unveiling of New C5 Aircross SUV Hybrid, this signature is reserved for the films and advertisements for the Brand’s electrified models.
Citroën never stops creating innovative solutions and making them accessible to improve the motoring life of both drivers and passengers. From the Traction Avant to the 2 CV, from the Type H to the Berlingo, from the people carriers to the Aircross SUVs, Citroën has always supported changes in society and asserted itself as a popular brand in the true sense of the word: a brand which makes people and their ways of life its main source of inspiration. A state of mind that the Brand has been naturally rolling out since 2017 through its international signature, which is at the heart of all of its day-to-day actions: ‘INSPIRED BY YOU’.
In 2020, to mark the launch of the Brand’s electrified offensive, the appearance of a diaeresis on the ‘e’ in the signature is a dual nod: to the ‘ë’ of Citroën and to that used in the signature of the range’s electric models: ëlectric. The diaeresis also adorns Citroën’s hybrid models, with the ‘ḧybrid’ logo affixed to the tailgate. Adding the word ‘all’ to INSPIRËD BY YOU ALL reinforces Citroën’s desire to make electric more mainstream. Citroën has been making the motor vehicle more accessible for 100 years. In 2020, Citroën will make electric more accessible.
This new international signature is reserved for communications about the Citroën brand’s 6 electrified models for 2020. It is already in use for the Brand’s most recent creation, New C5 AIRCROSS SUV Hybrid, the rechargeable hybrid version of Citroën’s flagship, which has been available to order since November 2019.
Keep an eye out on 27 February for a new milestone.
NB: the international signature is expressed in English, except for markets not familiar with English, who may translate it.
The Citroën Brand
At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. A spirit underlined by its ‘Inspired by You’ signature and embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Brand sold one million vehicles in over 90 countries.
Citroën media site: https://int-media.citroen.com