IN 2020, CITROËN IS LAUNCHING A NEW WORLDWIDE CAMPAIGN FOR ITS CITROËN C3 AIRCROSS SUV
- Citroën is today launching the film ‘Citroën C3 Aircross SUV: more space, more possibilities’.
- A 100% Inspired by You storyline: under the watchful eye of her father, a young girl tries her hand at a number of activities (mountain biking, pottery, etc.) until she finds the one that is right for her: music. The perfect companion for these adventures is none other than Citroën C3 Aircross SUV which, via its unparalleled space on board and modularity, adapts itself to any needs, even those of a bulky instrument like the cello!
- Broadcast on TV from 6 January in Italy and Great Britain, a preview of this worldwide film can be seen at https://youtu.be/yTi7ywG3FLY
With over 260,000 sales since its launch at the end of 2017, Citroën C3 Aircross SUV has been able to assert itself in its segment by providing a unique and practical response, inspired by our lifestyles. In 2020, a new film is supporting this dynamic, with a new, 100% Inspired by You story: who, as a child, did not try out a whole load of extra-curricular activities before finding the one that suited them? It is this search, along with its share of failures and discoveries, which is at the heart of the storyline concocted by Citroën and its agency Traction (BETC Group), set to an original composition from Yann Tiersen, ‘Amélie’s Waltz’ (‘la Valse d’Amélie’).
The film thereby tells the story of a young girl and her father, who is always at her side. Despite a few scratches from mountain biking, some misshapen pottery and some football defeats, Citroën C3 Aircross SUV is part of all of their trips: it takes them on all sorts of roads thanks to its Grip Control, and allows them to take with them everything that they need thanks to its unfailing modularity (two-part sliding bench seat) and its boot which holds up to 520 L. Finally, in front of a packed auditorium and under her father’s emotional gaze, the young girl plays a magnificent cello solo. Father, daughter and instrument set off on board Citroën C3 Aircross SUV: more space, more possibilities!
This international campaign makes its TV debut in Italy and Great Britain on 6 January, before being rolled out throughout the world. Produced in 30, 25 and 20-second versions, this film is also supported by a Social Media package.
In terms of music, Citroën is once again supporting French creativity by partnering with a renowned artist, Yann Tiersen, through his best-known composition outside of France: his iconic ‘Valse d’Amélie’. Since the release of the film ‘Amélie’ (‘Le fabuleux destin d’Amélie Poulain’) in 2001, this is the first time that this globally successful track has featured in an advertising campaign. This version, rearranged and reorchestrated for this occasion by a symphony orchestra, gives top billing to an original cello interpretation which accompanies the young girl with sensitivity, delicacy and finesse in her quest to find her path, and in doing so making her father awestruck.
A preview of the film can be seen online: https://youtu.be/yTi7ywG3FLY
ADVERTISER AUTOMOBILES CITROËN
CITROËN MANAGEMENT Arnaud Belloni, Bruno Gisquet, Sylvain Peraldi, Amélie de Chabannes
TRACTION MANAGEMENT Bertille Toledano, Hugues Reboul, Julien Grimaldi, Anyce Nedir, Marina Kovalenko, Thomas Jaffeux
EXECUTIVE CREATIVE DIRECTOR Stéphane Xiberras
CREATIVE DIRECTOR Nicolas Lautier
COPYWRITER Arthur Cieutat, Nicolas Amiard
CREATIVE TRAFFIC Nathalie Sanseigne
PRODUCTION MANAGER Caroline Petrucelli
STRATEGIC PLANNING Philippe Martin Davies
PRODUCTION COMPANY INSURRECTION
SOUND PRODUCTION START-REC
MUSIC Yann Tiersen « Valse d’Amélie »
PRODUCER THIRTY TWO
The Citroën brand
At the heart of the automotive market, Citroën has since 1919 stood as a popular brand in the noble sense of the term, its main source of inspiration being people and their lifestyles. This spirit is underlined by its baseline “Inspired by You” and embodied by cars boasting unique styling and benchmark comfort. Citroën also stands out among mainstream carmakers by bringing its customers a singular experience, for example with Citroën Advisor and “La Maison Citroën”. In 2018 the Brand sold 1.05 million vehicles in over 80 countries.
Citroën media site: https://fr-media.citroen.com – @CitroenFrance