CITROËN C3 IS COMING BACK TO TV IN AN ADVERTISING CAMPAIGN PRODUCED BY ÉRIC JUDOR!
- Citroën C3 is coming back to television with a new campaign from Éric Judor, to showcase its strength: personalisation.
- In it, we see police officers looking for a Citroën C3. However, the 36 combinations offered by the Brand’s best-seller do not make their task any easier.
- It will be broadcast from 1st December, with a preview available via this link: https://youtu.be/1eVUYxb7JdY.
After a story this year containing two films inspired by drivers (Judo and Twins), Citroën C3 is coming back to television in a campaign showcasing personalisation: one of the strengths of the Brand’s best-seller which has been attracting two out of every three purchasers from the 720,000 units sold since its launch in November 2016.
The personalisation of the model, with 9 body colours and 3 roof colours, inspires the storyline of the film “Citroën C3, 36 combinations of personalisation” produced by Eric Judor. The film features police officers looking for a grey Citroën C3 with a red roof. However, the 36 combinations do not make their task any easier: just as many possibilities to cause confusion in the search as there are Citroën C3s on the roads, but all different… Not to mention the choice of interior ambiences and wheels which further increases the number of possible versions! Eric Judor sees the funny side of the sergeants’ expressions and makes the most of everything going on to make this ‘tailing’ a very amusing sketch.
This international campaign will be adapted in many countries and broadcast initially in France from 1st December. In addition to the 20, 25 and 30-second versions of the film, a print campaign and a Social Media package will be rolled out.
The film is available online now: https://youtu.be/1eVUYxb7JdY.
A French actor, filmmaker and comedian (the series H, Platane, the film La Tour Montparnasse Infernale, etc.), Eric Judor is not yet done with Citroën: the filmmaker will be supporting the Brand with his agency Traction (BETC Group) on other campaigns… to follow in 2020!
ADVERTISER AUTOMOBILES CITROËN
CITROËN MANAGEMENT Arnaud Belloni, Bruno Gisquet, Stéphane Barbat, Anne Boura
TRACTION MANAGEMENT Bertille Toledano, Hugues Reboul, Emmanuelle Woehrel, Chloé Pirajean, Fadoua Lebbar, Romain Cialdella, Monika Polese, Caroline Bescht
EXECUTIVE CREATIVE DIRECTOR Stéphane Xiberras
CREATIVE DIRECTOR Nicolas Lautier
STRATEGIC PLANNING Philippe Martin Davies
COPYWRITER Thomas Prechac
ARTISTIC DIRECTOR Marie Donnedieu-de-Vabres
CREATIVE TRAFFIC Nathalie Sanseigne
CREATIVE PRODUCER Caroline Petrucelli
PRODUCTION COMPANY QUAD PROD – production / DIGITAL DISTRICT (post-prod)
SOUND PRODUCTION START-REC / GUM
PRODUCER Éric Judor
The Citroën brand
At the heart of the automotive market, Citroën has since 1919 stood as a popular brand in the noble sense of the term, its main source of inspiration being people and their lifestyles. This spirit is underlined by its baseline “Inspired by You” and embodied by cars boasting unique styling and benchmark comfort. Citroën also stands out among mainstream carmakers by bringing its customers a singular experience, for example with Citroën Advisor and “La Maison Citroën”. In 2018 the Brand sold 1.05 million vehicles in over 80 countries.
Citroën media site: https://int-media.citroen.com – @Citroen