CITROËN IS WRAPPING UP ITS CENTENARY WITH A NEW VERSION OF ITS BRAND FILM, LOOKING TOWARDS AN ELECTRIC FUTURE!
- Citroën is bringing the year of its Centenary to a close with a final instalment of its brand campaign, ‘the hitchhiker’. The film features New C5 Aircross SUV Hybrid and opens with a strong message: ‘For one 100 years, Citroën has made automobile accessible to all. In 2020, Citroën will make electric available to all’.
- Available to watch on social networks from 19 December, on TV in France from 26 December and now at https://youtu.be/HEufslHqS8Y
Citroën’s Centenary has made its mark on 2019. 100 years of audacity and creativity driven by models just as legendary as they are popular (2CV, Type H, Méhari, etc.) and also by the campaigns of Jacques Séguéla. Chapters of Citroën’s history that the brand film ‘the hitchhiker’ showcased in 2018 in a 1st episode, followed by a 2nd launched at the end of 2018 (with DS, Sébastien Loeb, Jacques Séguéla, etc.) and then a 3rd in February 2019 (with Ami One Concept).
As 2019 comes to a close, Citroën is returning with a 4th and final instalment, in the form of a grand finale. In it, we once again find the hitchhiker travelling through the ages… right up to the Brand’s most recent creation: New C5 AIRCROSS SUV Hybrid.
This is the 1st TV appearance of this model which was revealed on 6 November and which is already available to order. The Brand’s first rechargeable hybrid, it launches Citroën’s offensive in terms of electrification and allows the film to deliver a strong message: ‘For one 100 years, Citroën has made automobile accessible to all. In 2020, Citroën will make electric available to all’.
Arnaud Belloni, Citroën Marketing & Communication Director, points out:
“With this film, we are bringing this amazing Centenary year to a close by reaffirming Citroën’s audacity and popular identity more than ever, with this promise of making electric accessible to everyone. Believe me, 2020 promises to be full of surprises!”
The 30-second film will be broadcast first on Citroën’s social networks, from 19 December, a way of thanking the online community of 18 million fans for the part they have played in the Centenary celebrations. This will be followed by the TV broadcast, which will begin in France on 26 December. In terms of music, the film continues to be accompanied by the timeless success ‘Take the long way home’, sung by Roger Hodgson, co-founder of SUPERTRAMP.
The film is available to watch now on YouTube: https://youtu.be/HEufslHqS8Y
ADVERTISER AUTOMOBILES CITROËN
CITROËN MANAGEMENT Arnaud Belloni, Bruno Gisquet, Stéphane Barbat, Anne Boura
TRACTION MANAGEMENT Bertille Toledano, Hugues Reboul, Julien Grimaldi, Anyce Nedir, Marina Kovalenko
EXECUTIVE CREATIVE DIRECTOR Stéphane Xiberras
STRATEGIC PLANNING Philippe Martin Davies
CREATIVE DIRECTOR Nicolas Lautier
ARTISTIC DIRECTOR Matthieu Vivinis
COPYWRITER Jean-Romain Sparano
TRAFFIC Nathalie Sanseigne
TV PRODUCER Caroline Petruccelli
PRODUCTION COMPANY Insurrection
SOUND PRODUCTION Gum
DIRECTOR François Rousselet/Thierry Poiraud
DIRECTOR OF PHOTOGRAPHY Stéphane Fontaine/Mathias Boucard
MUSIC “Take the long way home” sung by Roger Hodgson, co-founder of SUPERTRAMP
The Citroën brand
At the heart of the automotive market, Citroën has since 1919 stood as a popular brand in the noble sense of the term, its main source of inspiration being people and their lifestyles. This spirit is underlined by its baseline “Inspired by You” and embodied by cars boasting unique styling and benchmark comfort. Citroën also stands out among mainstream carmakers by bringing its customers a singular experience, for example with Citroën Advisor and “La Maison Citroën”. In 2018 the Brand sold 1.05 million vehicles in over 80 countries.
Citroën media site: https://fr-media.citroen.com – @CitroenFrance