CITROËN RACING PROUDLY CELEBRATES CITROËN’S CENTENARY | Media Citroen International

CITROËN RACING PROUDLY CELEBRATES CITROËN’S CENTENARY

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Wed, 30/01/2019 - 19:00
  • At Citroën, motorsport is a success story, as illustrated by the Brand’s 100th victory in the World Rally Championship.
  • Citroën Racing will play a central role in the celebrations of Citroën’s centenary this year, with motorsport fans set to enjoy full coverage of the anniversary at rally events and on the social networks.


Spectators and TV viewers got their first look at the new body paint of Citroën C3 WRC at the Monte Carlo Rally in the first leg of the 2019 World Rally Championship (WRC). For Citroën's centenary year, C3 WRC has been adorned with chevrons on the sides and roof featuring the Brand’s original logo. At the rear, the figure “1919”, a symbolic reminder of Citroën’s founding year, confirms the Brand’s long-standing commitment to motorsport competition and technological performance.

 

In its centenary livery, C3 WRC is also starring in season 2 of “Little Big Racing”, this year called “Little Big Racing – 100 Years of Fans”. Airing on the Brand’s social networks, the series of short videos plunges web users into the atmosphere and landscape of the most prestigious specials of each leg in the 2019 WRC with the aid of a miniature C3 WRC. In a nod to the Brand’s 100th birthday, each episode unveils an iconic Citroën that in the final shot of the video also sports C3 WRC’s special livery.

 

The figure “100” being of particular importance to the Brand this year, Citroën's 100th WRC victory, earned by Sébastien Ogier and Julien Ingrassia after a high-intensity battle at the Monte Carlo Rally, is particularly fitting to the centenary year, of which the 2019 Rétromobile show will undoubtedly be a major highlight.

 

On an exceptional stand displaying 30 legendary models from the Brand’s 100 years, motorsport will be in the limelight with ten racing vehicles symbolising a century of sporting achievements:

Scarabée d’Or, Petite Rosalie, DS 21 from the 1969 Morocco Rally, SM from the 1971 Morocco Rally, 2 CV Raid Afrique, ZX Rallye Raid, Xsara Kit Car, C4 WRC, C-Elysée WTCC and C3 WRC.

 

The media and the Brand’s guests will be able to look at photographs of many of these models at Citroën Racing’s hospitality area at each leg in the 2019 WRC season. The photo collection comprises 35 large visuals celebrating the history of sport and the automotive performance of Citroën, from the Sahara crossing in a single-track vehicle in 1922/1923 to the ZX Paris-Beijing rally raid in 1992 and the Mexico Rally in 2018.

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