CITROËN INVITES YOU TO THE ‘OUI ARE FRENCH’ MUSIC FESTIVAL ON 5 OCTOBER AT THE MOTOR SHOW!
Citroën is putting music at the heart of its communication strategy and is supporting French musical creativity through partnerships with young, up-and-coming bands for all of its launches. Two years after the first edition at the 2016 Motor Show, the Brand is creating the event once again on its La Maison Citroën stand, at the 2018 Paris Motor Show. On the bill: five bands coming together for the ‘OUI ARE FRENCH ’ festival. In this way, with humour and optimism, the Brand provides a reminder that as well as being an international brand, it is not losing sight of its resolutely French character!
A concert open to all from 17:15 to 20:15 on the Brand’s stand, Hall 1.
OUI ARE FRENCH, Citroën’s creative manifesto
70 years after the presentation of 2CV at the Paris Motor Show of 1948, Citroën is more than ever affirming the boldness and creativity which has characterised it for almost 100 years. A single identity, inseparable from the French state of mind, which it recognises through an original, creative manifesto: ‘OUI ARE FRENCH’.
Playing with humour and optimism on a phonetic association of French and English, this manifesto strongly identifies the resolutely French character of an international brand. In fact, what better icon to symbolise France abroad than the Citroën 2CV, alongside the Eiffel Tower, Concorde and the baguette? Intimately linked to the history of France and of the French, from the working classes to the President of the Republic, Citroën is a popular brand in the true sense which carries with it better than anyone else the inseparable values of the French spirit: boldness and creative genius, impertinence and the capacity to endlessly reinvent itself.
With ‘OUI ARE FRENCH’, it is this spirit which Citroën is showcasing, like an ‘extra touch of soul’ at the heart of its DNA… Because if the international reputation of the French is not beyond reproach, the fact remains that ‘French flair’ leaves no-one indifferent and remains synonymous with an endearing and envied individuality which adds to the charm of French people throughout the world. In this way, Citroën’s ‘OUI ARE FRENCH’ manifesto takes on all of that with a big ‘Oui’ and has some fun via an impactful and colourful logo with a ‘Cororico’ flavour.
French roots that the Brand is striving to highlight through its recent associations with French brands (Elle, Courrèges, Jean-Charles de Castelbajac, Orangina, etc.) and French bands.
Citroën, who used the ‘OUI ARE FRENCH’ logo for the first time on its stand at the 2018 Geneva Motor Show, will extend its use on the occasion of the Paris Motor Show to a range from its lifestyle shop (tote bag, clothing range, mugs, etc.) as well as to the event on 5 October: a music festival open to all!
OUI ARE FRENCH, a music festival at the Motor Show
On the programme, a real festival of the French music scene with five live bands, who have in common recent collaborations on Brand campaigns:
- 17:15 – 17:40: Part-Time Friends
A Parisian duet who have supported Citroën C3 since its unveiling in 2016. After the track ‘Here we are’ which accompanied the model’s launch throughout the world, a second track ‘Streets and Stories’ followed in 2018, from the band’s second album.
- 17:55 - 18:20: Superjava
Coming from the four corners of the globe, the four colleagues in Superjava have identified themselves around bright and sunny electro-pop. Their tracks ‘All in All’ and ‘Everland’ have been associated with the New Citroën C4 Cactus Hatchback since its unveiling in October 2017, as well as C4 Lounge in Latin America.
- 18:35 - 18:55: Un groupe Français
Even though the four members flirt with other musical projects (Ruby Cube, Adam Naas, Mogami), ‘Un groupe français’ tend to become a collective who make use of the dreams of their creative friends where the sincerity of words and the pleasure of creating are the main values. With the track ‘Mister Crock’, the group are supporting the current launch of the New Citroën Berlingo.
- 19:10 - 19:35: Yeast
Between catchy rhythms and acoustic sounds, YEAST explore and reveal all the nuances of colourful pop music. The four members from Lyon provide a concentration of feelings and musical subtleties, against a backdrop of authentic and idealistic compositions, which express themselves in particular in ‘Black Nights’, the track associated with the launch of the New Citroën C5 Aircross SUV in the unveiling film.
- 19:50 - 20:15: Ninety’s Story
Ninety’s Story is the story of two mates born in the 90s who have never left each other’s side since they left school. Inspired by the exoticism of their native South, the two boys give out a fresh and powerful repertoire of electro-pop, and compositions with new wave origins whose melodies and groove are unifying. Very quickly, the duet began supporting artists with international renown including Puggy, The Avener, Jeanne Added, Archive, Morcheeba, Yodelice, Cats on Trees, Hyphen, Feder and also Christophe. It is with ‘Two Steps from the Sun’ that they are supporting the Citroën C4 Aircross SUV in China.
On the organisation of this event, Arnaud Belloni, Citroën Marketing and Communication Director, commented: “We are very proud to put the spotlight on young French bands on the occasion of the popular and amazing gathering that is the Paris Motor Show. Each band has mapped out the sound landscape for the launches of new Citroën models and with our OUI ARE FRENCH festival, Paris is more than ever a party! We hope to see many of you this Friday 5 October on our ‘La Maison Citroën’ stand!”.
Part Time Friends ‘Here We Are’ / C3 https://youtu.be/6PCP6e8wgGk
Part Time Friends ‘Streets and Stories’/ C3 https://youtu.be/ZHnvZoF3OQw
Superjava ‘All In All’ / C4 CACTUS (worldwide) https://youtu.be/6qpovvQMaG4
Superjava ‘All In All’ / C4 Lounge (Latin America) https://youtu.be/OuMFDBDm3CU
Superjava ‘Everland’ / C4 CACTUS (Latin America) https://youtu.be/M_d9RFAfJVw
Un groupe français ‘Mister Crock’ / Berlingo https://youtu.be/TbXVZ3CsEGU
Yeast ‘Black Nights’ / C5 AIRCROSS https://youtu.be/vRnyltJS28o
Ninety’s Story ‘Two Steps from the Sun’ / C4 AIRCROSS SUV China https://bit.ly/2Nflx4x
The Citroën Brand
An international automotive brand at the heart of the mainstream market, Citroën has cultivated boldness and creativity since 1919. Standing apart through their design and ensuring well-being through comfort and technology, Citroën cars like the New C3 and the New C3 Aircross Compact SUV, bring a breath of fresh air to the automotive world. The brand is popular in its noblest sense: its main source of inspiration is people and their lifestyles. This spirit is captured in its signature: “Inspired by You”. It also finds expression through a unique customer experience with its city store concept ‘La Maison Citroën’, its online opinion site ‘Citroën Advisor’ and mobility solutions such as Citroën Rent & Smile and Citroën Earn & Drive. With 10,000 sales and after-sales points in nearly 80 countries, Citroën sold 1.1 million vehicles in 2017. The Brand has also amassed eight Manufacturers’ titles in the World Rally Championship and won three consecutive Manufacturers’ title in the FIA World Touring Car Championship.
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