CHINA: DONGFENG CITROËN CONTINUES ITS SALES OFFENSIVE AT THE CHENGDU MOTOR SHOW WITH ITS NEW C4
Dongfeng CITROËN is presenting its new C4 saloon to the Chinese public at the Chengdu Motor Show, held from 4 to 13 September. Set for launch at the end of the year, the new C4 model replaces the C-Quatre in the core three-box C segment – a key development for the Brand in a country where three-box models accounted for 60% of passenger-car sales in 2014. The locally-produced car is a further asset in Dongfeng CITROËN’s sales offensive following the successful launch of the C3-XR SUV and its first place in the 2015 JD Power CSI rankings for the quality of its sales network.
Dongfeng CITROËN is unveiling a new saloon, the C4, that the Chinese public will be able to discover on 4 September at the Chengdu Motor Show. Produced locally at Wuhan, the new model, specially developed for the Chinese market, is a three-box C-segment saloon that will at the end of the year replace the C-Quatre, a model that accounted for nearly 30% of Dongfeng CITROËN sales in 2014.
At 4.55 m long, the new C4 is positioned in the core three-box saloon C segment (known as the C-middle segment) between the C-Elysée (C-entry) and the C4-L (C-upper), bringing the Brand optimal coverage of the market. This is a key development in a country where three-box models accounted for 60% of passenger-car sales in 2014 and where the C segment alone represents more than one out of every two passenger-car sales.
Elegant, spacious and comfortable, the new C4 has moved up-market in terms of perceived quality and features latest-generation technologies including a 130 hp 3-cylinder engine available with a manual or automatic gearbox, a standard-fit touchscreen, hands-free access and start-up and a blind spot monitoring system.
This renewed offer brings Dongfeng CITROËN yet another strong point in its sales offensive in China, following the launch of the C3-XR SUV (which has already sold in over 30,000 units since launch in late-December 2014) and the first place awarded to its sales network in the 2015 JD Power CSI rankings (Customer Service Index, in the mainstream carmaker category).
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