CITROËN STEPS UP PRODUCT OFFENSIVE IN BRAZIL, WITH LAUNCH OF NEW C3
CITROËN DO BRASIL is stepping up its product offensive with release of New C3 AIRCROSS. With its no-nonsense, high-tech design, this model carries in CITROËN’s new brand identity to the crossover segment. New C3 AIRCROSS, specially developed for Latin American markets and made locally at the Porto Real plant, will bring a further boost to the undeniable appeal of a model that has already sold more than 110,000 units since it was first released in 2010.
Hot on the heels of New C4 Picasso, released in Brazil last month, the locally built New C3 AIRCROSS CITROËN marks a further step ahead in CITROËN’s product offensive.
Despite difficult economic conditions (recession, and a car market that shrank by 20% in the first half of 2015), Brazil holds considerable strategic importance for CITROËN, as Latin America’s biggest economy. More than 1.3 million cars were sold in Brazil in the first half of 2015, and this is CITROËN’s biggest market in the region; with sales approaching 30,000 in 2015 so far, this is CITROËN’s ninth biggest market worldwide.
New C3 AIRCROSS brings a breath of fresh air, with its no-nonsense, high-tech design, heralded by the new LED light signature. It boasts CITROËN’s new style lines, adding a characteristic go-anywhere look, with front, rear, side and wheel-arch protections denoting a protective personality unique in the crossover segment. Advanced technology features include a 7” touchscreen, reversing camera, and the MirrorLink® function.
New C3 AIRCROSS will be boosting the appeal of a model that is made locally at the Porto Real plant and sold throughout Latin America. Since initial release in 2010, it has sold more than 110,000 units.