Music is an important part of Citroën’s communication strategy, and the company is constantly developing partnerships with French groups.
The musical slant goes further than just the backing tracks behind its advertising campaigns, ...
For its fourth Customer Experience Campus, held this morning at the Paris Motor Show, Citroën invited Facebook to its stand for an open debate on new brand opportunities in today’s age of popular realtime experience sharing. Citroën was ...
The objective for CITROËN at the 2014 Paris Motor Show was to continue the product offensive and to reaffirm itself as a brand harnessing creative flair and technology to enhance well-being. Two weeks on, the results from the 2014 event are highly ...
At the 2014 Paris Motor Show, CITROËN is presenting a full range of connected services grouped under the name CITROËN CONNECT. Already operational, these services have their own dedicated area on the stand, where visitors can see them and try them out.
The CITROËN spirit is also present in the Brand’s merchandising, on sale at the boutique on the Paris Motor Show stand. The merchandising takes visitors to the heart of the Brand’s roots with the new products in the Heritage collection and extends ...
Making its debut appearance at the Paris Motor Show, the new CITROËN C1 Urban Ride concept car is a “go-anywhere” take on the new C1 with SUV-informed styling. The concept car will be voted on by visitors to the essential automotive event.
With its atmosphere, services and models on show, the CITROËN stand at the Paris Motor Show perfectly embodies CITROËN’s new brand experience: a feel-good experience for the well-being of customers. The promise of well-being is expressed in new product ...
CITROËN is unveiling its stand at the Paris Motor Show, which opens to the public tomorrow. The major event is an opportunity for the Brand to showcase its positioning, which from product to technology to customer relations proposes a more seamless, ...
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