China: a Dual Offensive for Citroën’s Number One International Priority
On 20 April, Auto Shanghai 2013 opens it door to members of the press. This is a key date for CITROËN, which is present in the world’s leading automobile market through its two joint ventures: DPCA for the C line and CAPSA for the DS line. With new products, concept car unveilings, sales network development, and corporate showcase openings, the Brand is deploying a dual offensive on all fronts with the goal of winning over even more customers in China.
In recent years, China has become the world’s leading automotive manufacturer as well as its largest automobile market. With a more than 20-year presence in the country, CITROËN acquired new scope in 2012 with the market launch of the DS line models through its second joint venture, with Chang An. At the same time, the Brand’s first joint venture, with Dong Feng, is continuing to grow with the introduction of three new sedans this year: the C4 L, the New C5 and the C-Elysée. This dual strategic offensive is enabling CITROËN to strengthen its presence in the country and win even more customers.[...]