2015 FRANKFURT MOTOR SHOW: SHOWCASING CITROËN STRENGTHS IN CREATIVITY, COMFORT AND TECHNOLOGY
CITROËN has been boldly setting trends in automotive creativity for some 95 years now, with cars that are closely attuned to their epoch. Comfortable cars. Cars with inimitable style. Cars that are a genuine pleasure to have around. And as well as the cars themselves, CITROËN also extends its highly individual outlook to services and the dealer network, offering customers an enjoyable, trouble-free experience from start to finish. It's a unique state of mind, and it's never been stronger.
True to its winning image in WTCC, CITROËN is well and truly in the race as ever, proudly pursuing its ambitions at the Frankfurt Motor Show.
BOLD, CREATIVE CONCEPT CARS
CITROËN's two concept cars at this year's Frankfurt Motor Show give a good idea of how it sees the car of the future:
- World première: Cactus M concept car. This is a fresh, vibrant take on the C4 Cactus, and a fitting tribute to this car's incomparable design and personality. This chirpy, outdoor car clearly has leisure activities uppermost in mind, much like the mythical Méhari of years gone by. Everything about it extols the CITROËN values.
- European première: AIRCROSS concept car. This is a great interpretation of how CITROËN sees the SUV. On this, its maiden European outing, it's showing off an outline that expresses the global potential of CITROËN's upmarket positioning.
With these two cars, CITROËN yet again asserts its unstoppable capacity for creativity.
AN UP-TO-THE-MINUTE PRODUCT RANGE, WITH EVER MORE APPEAL
Modern product range
CITROËN has released several new models over the last few months, all expressing its unique set of values. First came the C4 Cactus, a crossover of an entirely different kind, a unique personality —technological and comfortable— on the urban scene. C4 Cactus has won more than 35 awards, including the prestigious World Design Car of the Year prize, awarded on 2 April in New York. For Frankfurt it's sporting new equipment (such as the asymmetrical fold-down rear seats), a new engine (BlueHDi 100 S&S ETG6) and a new body colour (Jelly Red) that makes it even more irresistible. Then there's the CITROËN C1, also with new equipment (Active City Brake, AFIL) and new colour schemes such as Blue Lagoon, for even more personality.
New takes on existing best sellers
Two best sellers are at the Frankfurt show in revamped versions that keep the closest track of customer expectations: the new C4 and the new Berlingo Multispace, key players in their respective market segments.
Comfort, the common denominator
Comfort is the key common factor across the whole of the CITROËN range. CITROËN holds unrivalled know-how in designing cars that offer consistent all-round comfort. And the CITROËN conception of comfort factors in today's lifestyle preferences to keep pace with shifting customer expectations.
Ever more efficient engines
CITROËN harnesses cutting-edge powertrain technologies to offer customers the very best. We see this in the latest-generation powerplants such as the BlueHDi 150 S&S diesel unit with manual transmission and the BlueHDi 180 S&S EAT6 automatic, both of which power today's CITROËN C5. Then there's the PureTech range of petrol units, including the three-cylinder turbocharged PureTech engine, voted Engine of the Year, available on C3, C3 Picasso, C4 Cactus, C4, C4 Picasso and Grand C4 Picasso.
CITROËN also offers a full range of online services, starting with CITROËN CONNECT, for peace of mind and everyday convenience, and the new CITROËN CONNECT PACK.
A 360° CUSTOMER EXPERIENCE
CITROËN's endeavours to offer comprehensive customer well-being through a seamless zero-stress experience rooted in clarity and confidence, the aim being to achieve the highest customer recommendation rating of any automaker. The customer experience goes beyond the product itself, extending to services that are designed to simplify how people interact with their cars. For example, CITROËN Service Racing offers in-the-hour servicing with no cost penalty. Then there's the CITROËN & VOUS programme, which expresses a series of dealership commitments to the customer. Perhaps the most emblematic is the CITROËN ADVISOR interactive online opinions site, the first of its kind for an automaker.
The press conference will be organised on Tuesday 15 September at 2.20 pm.
The following people will be available for interviews:
- Linda Jackson, CEO of CITROËN
- Xavier Peugeot, Product Director, CITROËN
- Alexandre Malval, Styling Director, CITROËN
- WTCC Pilots (please contact Marie-Pierre ROSSI)
Feel free to contact us to schedule your interviews.