CITROËN, FRANCE'S FAVOURITE FRENCH BRAND! | Media Citroen International

CITROËN, FRANCE'S FAVOURITE FRENCH BRAND!

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Fri, 05/06/2015 - 16:26
In the latest Posternak-Ifop survey gauging the brand image of French companies among the French public, CITROËN came out top, as France's overall favourite French brand. CITROËN couldn't have hoped for a better result for its recent brand revamp.

According to the latest Posternak-Ifop brand image survey, CITROËN is the French public's favourite French brand, across all categories. The May 2015 poll across a representative sample of the French population gave CITROËN a brand image index of 77, putting it first equal with Michelin in a ranking of 30 French companies in all sectors.For Linda Jackson, CITROËN brand VP: "We could hardly have hoped for a better result for our recent brand revamp, a wide-reaching programme that extends to everything from products to communications materials and customer experience on the web and at the dealership. All these aspects contribute to building brand image. So in all these aspects we want to fully express our true genetic make-up, that of an innovative carmaker superlatively attentive to driver and passenger well-being. By putting us in top place, the French public expresses their long-standing affection for CITROËN's unique spirit.“Video on CITROËN brand identify:https://youtu.be/Rxw8lfroceEInformation on the Posternak-Ifop survey, and detailed results:www.lamatrice.com/FR/barometre-posternak-ifop-entreprises.html
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