WITH CITROËN C3 AIRCROSS, MEET US HIGH UP ON THE SLOPES AT ‘LA FOLIE DOUCE’ IN VAL D’ISÈRE!
This winter, Citroën is heading for the Alps in a C3 Aircross. Meet us in Val d’Isère, where for the whole season the Brand is partnering with ‘La Folie Douce’, one of the best spots at the resort for lunch and lively outdoor events. On the agenda: entertainment every Monday high up on the slopes and transport for guests of ‘La Folie Douce’ throughout the season between Val D’Isère and Tignes. It's your chance to find out how good it feels to drive in this “people minded” SUV!
After hitting the French beaches last summer with E-MEHARI, Citroën is heading for the Alps this winter in a C3 Aircross. Meet us in Val d’Isère, where for the whole season the Brand is partnering with ‘La Folie Douce’, one of the resort's most popular venues. It's our chance to present the new compact SUV, which is just as at ease in the city as on the open road: with its 12 driver assistance systems, including Grip Control ® and Hill Assist Descent, C3 Aircross is geared up for winter!
Make a date with Citroën every Monday for “DISCOBALL”: it's not your usual post-ski event!
The USP of ‘La Folie Douce is a subtle blend of bold regional flavours and pulsing music that brings everyone together, tempting all generations to enjoy the thrills of outdoor musical entertainment.
It is a concept in keeping with Citroën's new international slogan: “INSPIRED BY YOU”, which expresses its renewal as a brand that makes people and their lifestyles its primary sources of inspiration.
The 800,000 visitors expected during the season will be able to admire a C3 Aircross at the foot of the La Daille lift, which carries people up to the venue.
Citroën Discoball at La Folie Douce Val d’Isère: every Monday, 12 - 5 pm
Throughout the season, a fleet of C3 Aircrosses will transport guests staying at the partner hotels of ‘La Folie Douce’ between Tignes and Val d’Isère.
Citroën's new compact SUV is hitting the roads of Savoie, where holidaymakers will fall in love with its cabin and unrivalled modularity. An ambassador of the "Citroën Advanced Comfort®" programme, the C3 Aircross creates total well-being for drivers and passengers alike. Boasting state-of-the-art comfort and safety, it features 12 driver assistance systems. Therefore, the mountain roads will provide a perfect setting for exploration!
Visuals available at:
Username (CAPS): LAFOLIE
Password (CAPS): DOUCE_18
The Citroën brand
As an international automotive brand at the heart of the mainstream market, Citroën has cultivated boldness and creativity since 1919. Standing apart through their design and ensuring well-being through comfort and technology, Citroën cars like the New C3 and the New C3 Aircross Compact SUV, bring a breath of fresh air to the automotive world. The brand is popular in its noblest sense: its main source of inspiration is people and their lifestyles. This spirit is captured in its signature: “Inspired By You”. It also finds expression through a unique customer experience with its city store concept ‘La Maison Citroën’, its online opinion site ‘Citroën Advisor’ and mobility solutions such as Citroën Rent & Smile and Citroën Earn & Drive. With 10,000 sales and after-sales points in nearly 80 countries, Citroën sold over 1.1 million vehicles in 2017. The Brand has also amassed eight Manufacturers’ titles in the World Rally Championship and won three consecutive Manufacturers’ title in the FIA World Touring Car Championship.