CITROËN AND TOTAL CELEBRATE A 50-YEAR PARTNERSHIP
Total and Citroën have put in many miles together since 1968. Their success story, built on innovation and passion for motorsports, has taken the two brands all the way to the top of podiums. We look back at 50 years of a partnership studded with business and racing successes that helped build both companies’ international standing.
Since the partnership began in 1968, Total has helped drive Citroën’s industrial growth worldwide by supplying a wide range of automobile lubricants. Over the decades, the two companies have jointly developed lubricants specifically for Citroën engines, to make them ever more fuel efficient and environmentally friendly.
The environment is a core concern for Citroën and Total. The pair has pledged to drastically curtail their environmental impact, notably by reducing carbon emissions. Their R&D teams co-develop specific solutions that fit the bill. Today their efforts have culminated in the new TOTAL QUARTZ INEO FIRST 0W-20, a synthetic oil for pollution control systems that improves fuel economy by as much as 4%*.
Then to Now: Passion + Sports Involvement = Total Success
Another cornerstone of the Citroën-Total partnership is dedication to excellence and competitive spirit. From meticulous oil analyses to trackside checks and from individual rally races to the World Rally Championship, tests and racing events have enabled Total to experiment with lubricants under extreme conditions and make sure that Citroën’s racing and mass-produced cars deliver the best performance.
The strength of the Citroën-Total motorsports partnership was obvious as far back as the Morocco Rally in 1969. Citroën began racking up wins with the Citroën DS 21, and continued its rally racing saga, stringing together 36 victories and five constructors’ titles in the FIA World Touring Car Cup. An incredible run of successes followed between 2003 and 2012, including eight constructors’ titles and nine drivers’ titles in the World Rally Championship (WRC).
In 2014, Citroën and Total decided to race in the WTCC championship, notching up three constructors’ titles, three drivers’ titles and 50 wins. In 2017, the two brands made a fresh start in the WRC with the C3 WRC, a two-time winner, in Mexico and Catalonia.
Mathieu Soulas, Total Lubrifiants’ Chief Executive Officer, comments: “We are both are preparing to meet the environmental, technological and motorsports-related challenges of the future. The road we’ve already traveled together allowed us to share our dedication to excellence and customer-focused innovation. During those productive years, Total and Citroën have always been able to come up with sustainable solutions.”
Linda Jackson, Chief Executive Officer, Citroën Brand, notes that: “After 50 years of working together, we can be proud of our engaged teams and their tremendous contribution to this great success story.”
*As measured by the official M111FE fuel economy improvement test.