CITROËN AT THE 2017 FRANKFURT MOTOR SHOW
For the 2017 Frankfurt Motor Show, Citroën is rolling out its offensive on the SUVs territory, introducing as a World Premiere the NEW C3 AIRCROSS COMPACT SUV, a new-generation SUV with a personality of its own, featuring the space and modularity of a people carrier, but also comfort and connected technologies.
Alongside, two new models sharing its spirit of adventure and leisure:
>> SPACETOURER RIP CURL CONCEPT, a totally new concept car for a 4x4 van to go anywhere in comfort and conviviality, fully converted thanks to the Rip Curl know-how, so that the fun never stops.
>> NEW E-MEHARI STYLED BY COURRÈGES, a limited edition with a strong personality that extends the encounter between two iconic French brands and inaugurates the 2nd generation of E-MEHARI.
Three models and three different automotive experiences: this is a perfect illustration of Citroën’s ability to draw inspiration from different lifestyles and offer modern solutions full of character. This philosophy is illustrated by the “Inspired by You” Brand Campaign, and embodied in every market segment and geographical region by daring cars with unrivalled overall comfort, designed using the CITROËN ADVANCED COMFORT® programme. Besides the success of its recent models like the New C3, with more than 170,000 cars sold, Citroën develops its network and new mobility solutions for an automotive experience that stands out from other generalist manufacturers.
Citroën in Frankfurt in a nutshell:
>> NEW C3 AIRCROSS COMPACT SUV. This colourful SUV stands out with its unique body-shape and fresh, forceful attitude. Here it is presented in a number of different external paint jobs and interior designs, illustrating its full potential for customization. The passenger compartment was designed with Citroën’s unique expertise in terms of on-board space, modularity, and light, so that it sets a new standard in its segment. It comes with a high level of comfort and a selection of 12 modern assisted driving systems and 4 connectivity options. Equally at home in town as on the road, the C3 Aircross invites you to enjoy driving with its SUV feel and Grip Control avec Hill Assist Descent. It represents a new standard in the world of compact SUV in terms of comfort, functional and life on-board facilities.
>> SPACETOURER RIP CURL CONCEPT. Citroën and Rip Curl decided to work together once again, and here unveil the ultimate in mobility, symbolising fun without limits. A brand new interpretation of the SpaceTourer dedicated to outdoor pursuits. A modern car with increased capabilities thanks to Automobiles Dangel’s 4x4 conversion. For the ultimate freedom, Pössl has kitted it out as a compact camping-car. These two conversions are already available with the SpaceTourer. The trendy camping-car’s interior and exterior alike are capped off with an original selection of special colours and fabrics. Aimed at outdoorsy types accustomed to the elements, it is robust, spacious, and nimble enough for everyday life. It accentuates the SpaceTourer’s qualities: modularity, ease-of-use, comfort and technology for freedom and peace of mind. The SpaceTourer Rip Curl Concept will be travelling in Europe with the Rip Curl team throughout the Rip Curl Tour by Citroën between October 2017 and January 2018!
>> E-MEHARI STYLED BY COURRÈGES. An exclusive limited edition, developed with Courrèges, foreshadowing a new generation of E-MEHARI. Building on their partnership based on elegant design and sustainable mobility, here the two iconic French brands are here presenting a model adorned in an elegant black robe draped over its arches, contrasting with the bright, all-in-white interior so characteristic of Courrèges. A true free spirit, the 100% electric 4-seater cabriolet with a personality of its own is doubling down on its automotive qualities with a new hard top version with windows, central locking system and airbags, all housed within an interior that has been totally redesigned to incorporate Citroën’s own style.
>> C3 & C3 WRC. The new Citroën C3, with more than 170,000 cars sold since its launch, will be presented next to its muscled version, the C3 WRC, a true object of automotive passion, sportsmanship, and human endeavour.
>> State-of-the-art services that change the access to mobility and make life easier for customers. These include customer-focused services such as Citroën Advisor, an online review site for Citroën showrooms and products, a first in the automotive industry, and new transport services such as Citroën Rent&Smile, which enables you to rent a Citroën vehicle at your dealership, and Citroën Earn&Drive, which enables customers to earn money by offering their own vehicle for hire.
>> An attractive stand bathed in light, recreating the feel of a real space for living with its natural materials for a clear illustration of the brand’s promise of wellness and escape. Visitors can also take in La Maison Citroën, the inspiration for the new Citroën point of sale concept.
FILMS AND PHOTOS AVAILABLE AT:
Login (caps): 17_CITROEN_FRANKFURT
Password (caps): MAIN_2017
New C3 Aircross – https://youtu.be/K9uAjOvm6ho
New E-MEHARI Styled by Courrèges – https://youtu.be/59q41NaTm4M
SpaceTourer Rip Curl Concept – https://youtu.be/eOGpXViH7Gw
Benjamin COHEN – + 33 (0) 6 74 64 31 29 – email@example.com
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