2019 GENEVA MOTOR SHOW: CITROËN CELEBRATES 100 YEARS OF BOLDNESS AND INNOVATION DEDICATED TO THE COMFORT AND TO THE FREEDOM OF MOVEMENT | Media Citroen International

2019 GENEVA MOTOR SHOW: CITROËN CELEBRATES 100 YEARS OF BOLDNESS AND INNOVATION DEDICATED TO THE COMFORT AND TO THE FREEDOM OF MOVEMENT

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Fri, 22/02/2019 - 10:00

At its stand at the 2019 Geneva Motor Show, Citroën is showcasing 100 years of boldness and innovation dedicated to the comfort, the freedom of movement and a popular and cheerful automotive experience. A stand on which the Brand demonstrates:

  • Its heritage:
    • three iconic models bearing the centenary colours: Type A, Traction and 2 CV.
  • Its dynamic:
    • A successful, modern, strong and harmonious range illustrated for the first time by the new “Origins” Collector Edition and spearheaded by the new flagship, C5 Aircross SUV. These models feature bold styling and outstanding comfort drawing on 100 years of expertise, embodied today by the Citroën Advanced Comfort programme.
    • In a world debut, SpaceTourer The Citroënist Concept: a modern and connected concept van, and an extended mobility support with the “Rider The Citroënist by Martone” bicycle. A space for living and working, and for experiencing intense adventures and sharing them immediately.
    • C3 WRC, which won the Monte Carlo Rally, the Brand’s 100th WRC victory.
  • Its vision of the future:
    • In a world debut, Ami One Concept: a disruptive object with a singular personality. An all-electric two-seater that places digital technology at the heart of a new experience of urban mobility, with more freedom and peace of mind, in response to new challenges in urban mobility.

The Citroën stand, a unique living space combining design and comfort, celebrating its centenary and focused on the future, from “La Maison Citroën” to the “Comptoir Ami One”. A place featuring a daily performance of “The Place to C” and in which Ami One Concept will be moving around freely.



Not to be missed on the Citroën stand :

 

01 WORLD PREMIERE: AMI ONE CONCEPT – CITROËN FREES UP URBAN MOBILITY

In Geneva, Citroën is revealing as World Premiere Ami One Concept, its vision of urban mobility, addressing new motoring behaviour and the challenge of the energy transition. A disruptive, trendy and protective object, ultra-compact and 100% electric, it enables two people to travel freely around the city. With Ami One Concept, digital technology is central to a more affordable, simple and serene mobility experience. Accessible to everyone (licence-free) and adapted to each person (“on demand” experience from five minutes to five years), and managed using a dedicated mobile app, Ami One Concept is taking pride of place in its world debut on the La Maison Citroën stand through a unique staging approach!

 

02 WORLD PREMIERE: SPACETOURER THE CITROËNIST CONCEPT

A modern van full of character, inspired by the desire for freedom and sharing.  It offers a real mobile living and work space to experience boundless adventure while staying connected. Its name refers to fans’ commitment to the Brand, whose core identity it embodies: a striking outline full of character and the promise of journeys in complete comfort. Greater freedom of movement since the concept is accompanied by an exclusive bicycle model – “Rider The Citroënist by Martone” – developed in partnership with Martone and incorporating the concept's stylistic codes.

 

03 THREE ICONIC MODELS FROM CITROËN’S HISTORY

To celebrate its centenary in style, the Brand is exhibiting three iconic models having received a modern-day makeover: Type A, Traction and 2CV. Each one features original colours and trims work in a nod to the Collector Origins Edition making its world debut on the stand.

 

04 A MODERN, STRONG AND HARMONIOUS RANGE

Citroën is exhibiting a renewed range that is dynamic, strong and harmonious, with six major launches since 2016. This roll-out has produced results, with the Brand posting its highest sales in Europe in 7 years in 2018. The models share distinctive styling and benchmark comfort informed by the Citroën Advanced Comfort® programme. They are being presented for the first time in the new livery of the Collector Origins Edition celebrating the centenary. The range is topped by New C5 Aircross SUV, which will be the first Citroën model to be available in a PHEV version. Citroën is pursuing its product offensive with the aim of marketing an electrified version of each model in its range by 2025.

 

05 CENTENARY STAND FOCUSED ON THE FUTURE

A spectacular stand, a place for discovery, combining design and comfort, that is dynamic, warm and digital alike. A space for living boasting unique architecture and enlivened several times a day by the “Place to C” performance and transformed into a playground for Ami One Concept, which will be in motion on the stand. A stand that immerses the visitor in the Citroën universe from today “La Maison Citroën” to tomorrow “Le Comptoir Ami One”, a space offering a unique customer digital experience simulator, and a real-life easy-to-use and intuitive automatic mobility distributor from presentation to delivery of the object.

 

PRACTICAL INFORMATIONS

Visit the La Maison Citroën stand (No. 6271) on 5 and 6 March (press days) and 07 to 17 March (general public days).

 “The Place to C”, a live performance “Inspired by You” to be held on Tuesday 5 March at 12:00

You will have the opportunity, starting at 8 am, to interview several Brand spokespeople in the form of round tables:

  • Brand Strategy: Linda Jackson, CEO of Citroën
  • Product Strategy: Xavier Peugeot, Citroën’s Director of Product
  • Communication and Marketing Strategy: Arnaud Belloni, Citroën’s Head of Marketing and Communication
  • Design Strategy: Pierre Leclercq, Citroën’s Head of Design

 

01 WORLD PREMIERE : AMI ONE CONCEPT - CITROËN FREES UP URBAN MOBILITY

Since 1919, Citroën’s history has always reflected its times with non-conformist and revolutionary vehicles that have become icons in the hearts of motorists. At the 2019 Geneva Motor Show, the Brand is reinventing itself and unveiling its uninhibited take on an urban mobility object. As with the 2CV in its day, Ami One Concept advocates the freedom of movement for everyone and has all the potential to become an urban and popular icon! The key points of the concept:

 

-Citroën is perpetuating 100 years of innovation and boldness dedicated to the freedom of movement with the presentation at the 2019 Geneva Motor Show of Ami One Concept, a disruptive full-electric object that places digital technology at the heart of a new experience of urban mobility affording more freedom and peace of mind.

-Faithful to the Brand baseline “Inspired by You”, Ami One Concept is the response to new customer behaviour and the challenge of the energy transition in the city.

-The concept illustrates Citroën's vision of freedom in the city expressed by #LibertyElectriCityMobility:

Freedom of use for everyone: accessible without a driving licence, Ami One Concept is accompanied by an innovative global digital ecosystem fostering a modern, cheerful and broadly accessible mobility experience.  The ecosystem rethinks the customer journey and offers customers “on demand” use ranging from 5 minutes to 5 years and spanning carsharing, rental and purchase.  It includes a special mobile app that motorists use to manage their relationship with the object, providing access to a portal of services that simplify each journey.

Freedom of movement : city-centre access with an ingeniously designed 100% electric mobility solution that is ultra-compact and agile, offering mobility freedom for two people in an intuitive and connected object.

Freedom to be modern: an assertive, bold and colourful personality, and a virtuous and symmetrical design for a trendy and protective object, for enjoying the city in style and comfort: The concept’s identity and modernity are extended in a line of special products available at the e-boutique www.lifestyle.citroen.com

 

Follow the press kit link to find out more.

 

02 WORLD PREMIERE: SPACETOURER THE CITROËNIST CONCEPT

Having consolidated its second place position in the European motorhomes market in 2018, the Citroën Brand has recorded the biggest growth of any car manufacturer for the last four consecutive years. Citroën now has over 10% market share in Europe in this segment, with registrations up more than 71%. The SpaceTourer – the ideal base for any number of conversions – has contributed significantly to this growth. The SpaceTourer The Citroënist Concept is faithful to the 100-year history of a popular Brand that has always worked to promote mobility and escape for as many people as possible. It symbolises Citroën’s dynamic approach in the motorhomes market, and it is characterized by:

 

-In a world premiere at the 2019 Geneva Motor Show, Citroën presents SpaceTourer The Citroënist Concept, a modern van full of character, inspired by the desire for freedom and sharing.  It offers a real mobile living and work space to experience boundless adventure while staying connected.

-Its name refers to fans’ commitment to the Brand, whose core identity it embodies: a striking outline full of character and the promise of journeys in complete comfort.

-Greater freedom of movement since the concept is accompanied by an exclusive bicycle model – “Rider The Citroenist by Martone” – developed in partnership with Martone and incorporating the concept's stylistic codes. This bicycle will be available to buy online at www.lifestyle.citroen.com along with The Citroënist merchandise.

-Based on a SpaceTourer, this completely new camper van concept offers a special internal configuration developed by Pössl (which markets the Campster). It allows two people to sleep on board, stow a bike and use a connected on-board office.

-SpaceTourer The Citroënist Concept testifies to Citroën's dynamic approach to the motorhome market, in which the brand grew by 71% in Europe in 2018, thereby reinforcing its position in second place.

 

For more details, download the press release via the link in The Citroën Geneva 2019 Press Kit

More pictures to come on 01/03/2019

 

03 THREE ICONIC MODELS FROM CITROËN’S HISTORY:

Citroën’s product momentum is also driven by the iconic dimension of the Brand, which is celebrating its centenary and drawing on its roots and the genius of a man called André Citroën. Attached to the human aspect, Citroën has demonstrated boldness and innovation since 1919, rewriting the rule book and proposing mobility solutions and an automotive experience that are more simple and serene. That reality is embodied more than ever in the Brand baseline, “Inspired by You”.

 

To celebrate Citroën’s centenary, the stand is showcasing the Brand’s glorious past in the shape of three iconic models dear to visitors:

Type A: The first Citroën to be mass-produced in Europe, the Type A targeted the general public from launch in June 1919.

Traction: With it revolutionary technical innovations, the Traction Avant opened the way to the modern automobile in 1934.

2CV: A symbol of freedom,this popular and non-conformist car was revealed at the 1948 Paris Motor Show; Pretension-free, the friendly and economical 2CV won over all types of customers.

 

Having received a modern-day makeover, these legendary models bear the same “Origins since 1919” signature as the Collector Origins Edition along with white body paint, the colour theme of the centenary.

 

04 A MODERN, STRONG AND WELL-ROUNDED PRODUCT RANGE

 

A NEW PRODUCT RANGE SYNONYMOUS WITH SUCCESS IN EUROPE

Citroën’s current highly dynamic, strong and well-rounded product marketing offensive, with 6 models launched in less than 2 years, is bearing fruit. In Europe for the 5th consecutive year, the volume of vehicles has been constantly increasing (+ 5% from 2017 and + 28% in 5 years). The Manufacturer has registered 825,000 sales, a 7-year record, gaining private and utility vehicle market segments. In France, Citroën totalled more than 286,000 registrations, representing growth of almost 6%, considerably more than the growth of the market (+3.3%). Result: the Manufacturer is gaining ground and has reached a 10.9% market share in mainland France.

Performance driven by the success of the latest launches: C3 with more than 530,000 sales since November 2016, the new C4 Cactus with almost 80,000 sales last year, a growth of 33%,  the C3 Aircross SUV with almost 170,000 sales since its launch, the new Berlingo Van/Berlingo already with 50,000 sales and the newly-launched C5 Aircross SUV, already totalling more than 20.000 sales. All these models share Citroën’s new style codes and a modern, overall and all-round level of comfort based on the Citroën Advanced Comfort® programme. For the centennial year they are available in a Origins Collector Edition, except the new C5 Aircross SUV, which is now being marketed for its first full year in Europe.

 

WORLD PREMIERE : A CROSS-CUTTING “ORIGINS” COLLECTOR EDITION

A COMMON IDENTITY

To celebrate its centennial year on the stand at Geneva, Citroën is unveiling its collector edition named “Origins”, common to several vehicles in the current range (depending on the markets) which carry the Citroën product identity, with a strongly-styled message and the embodiment of the Citroën Advanced Comfort® programme. The following models are exhibited: C1, C3, C3 Aircross Compact SUV, New C4 Cactus Hatchback and Grand C4 SpaceTourer.

 

ALL-NEW CUSTOMISATION

With the new Origins collector edition, the C1 and C3 city cars, the C3 Aircross Compact SUV, the new C4 Cactus Hatchback and the Grand C4 SpaceTourer multi-purpose vehicle have acquired special restyled colours and materials echoing the Manufacturer’s past and highlighting their meticulous and exclusive customisation inside and out!

Special Colours and Materials:

-Each model is available in different stylish and tastefulbody colours: White, Black, Grey

-A two-tone colour scheme is available with a black roof (on the C1, C3, C3 Aircross Compact SUV and C4 SpaceTourer

-Connecting to the past, the collector edition features “Origins” exterior customisation, with bronze coloured design components as a nod to the original gear wheel. In the same spirit, the models are also available with:

-Decals on the door mirror shells and the rear quarter panel with decorative strips (except on the Grand C4 SpaceTourer)

-A tailgate sticker (on all models)

-Distinctive central roof trim (on C3)

-A special bronze Colour Pack with fog lamp and Airbump® surrounds (on the C3 and the new C4 Cactus Hatchback), headlamp surrounds (on the C3 Aircross) and wheel centre caps (on the C1)

-An “Origins since 1919sticker on the front doors of each vehicle

-A further distinctive styling detail: Tinted rear window glass and BLACK alloy wheel rims (except on C-Elysée and C4/Grand C4 SpaceTourer)

-The harmonious interior styling stands apart with: Chiné Grey cloth upholstery with gold top-stitching and an “Origins” label (on C3, C3 Aircross Compact SUV and New C4 Cactus Hatchback), a dashboard strip in Mistral TEP with gold top-stitching (on C3) and special protective front and rear mats.

 

The new range-spanning collector edition will be launched internationally. In France, the “Origins” versions of C3, New C4 Cactus Hatchback and C4/Grand C4 SpaceTourer models are already available to order. The “Origins” versions of the C1 and C3 Aircross Compact SUV will be launched in the second quarter.

 

The range-spanning “Origins” collector edition celebrates the centenary year of a bold and visionary brand by retracing the major successes and key themes of its history from 1919 to the present day. Discover and find historic models at www.citroenorigins.fr

 

For further details, follow the link for a press kit

 

NEW C5 AIRCROSS SUV: MANUFACTURER’S FLAGSHIP

Citroën is pursuing its international SUV marketing offensive with the new C5 Aircross SUV. The new flagship from the Manufacturer is consistent with the latest Citroën models. This New Generation SUV, inspired by clients’ expectations, has a unique and strong character. It has unprecedented possibilities for customisation, with 30 combinations for the exterior. Made under of the Citroën Advanced Comfort® programme, the new SUV C5 Aircross is the most modular and most comfortable SUV in its market segment.

Equipped with Progressive Hydraulic Cushions® and Advanced Comfort seats, it offers a new, typically Citroën in-car experience. It is also uniquely modular, with 3 individual sliding, foldable and reclining rear seats and a Best in Class 580 L to 720 L capacity boot. This modern, high-tech model uses 20 driving aid technologies including Highway Driver Assist, a level 2 autonomous driving system and Grip Control with Hill Assist Descent to get off the beaten track, along with 6 connectivity technologies, with wireless smart phone charging in particular.

 

Manufactured in its La Janais plant at Rennes in France, the new SUV C5 Aircross will be the first Citroën vehicle to have a Plug-In Hybrid PHEV version, available from the beginning of 2020. This will be the first product in the Manufacturer’s “Low Emission Vehicle” (LEV) marketing offensive, in which the plan is to launch one new LEV every year as from 2020 in line with the Core Model Strategy.

 

A PRODUCT RANGE FOCUSING ON THE ENERGY TRANSITION

 

With New C5 Aircross SUV Plug-In Hybrid Concept as a strong signal for the energy transition, Citroën is going full-power to mark the passage to a broad product range which, in addition to high-performance internal combustion engines and targeted electric vehicle ranges, will be broadened as from 2020 with 100% electric and rechargeable hybrid vehicles. A modern, well-rounded core market product range that looks to the future and the energy transition, with models inspired by clients, offering the most suitable core market electric mobility for their intended use in each segment of each market, highly-targeted electric vehicles and more multi-purpose offers.

 

As from the C5 Aircross SUV, all new models launched by the Manufacturer will be available as electric vehicles, as a sign of the Manufacturer’s commitment to a responsible energy transition and aiming to offer the greatest possible number of core market vehicles suitable for their intended use in every segment of each market. The future PHEV (plug-in hybrid electric vehicle) version of the C5 Aircross SUV marketed at the beginning of 2020 will be the first Citroën PHEV of the Core Model Strategy to have electric versions of 80% of the product range by 2023, then 100% in 2025, with a new electric model every year.

 

Citroën's extended electric mobility range will meet the expectations of private or professional clients looking for environmentally friendly mobility and cost-effective use. These vehicles will add a new dimension to the Citroën Advanced Comfort® programme thanks to a new Citroën comfort experience with a ZEV (zero-emission vehicle) electric mode operating seamlessly, smoothly and silently. This will further emphasise the high standard of comfort of this Manufacturer’s models.

 

05 – CENTENARY STAND FOCUSED ON THE FUTURE

 

On the occasion of its 100th centenary, Citroën has designed a brand-new demonstration space with a floor area of over 1000 m2 highlighting its heritage, its current dynamic and its future vision. This living space combining design and comfort in its architecture and materials, enables visitors to experience a genuine immersion in the Citroën universe.

 

An experience offering a voyage through time via two different areas, from the entrance with “La Maison Citroën” to the future vision offered by “Le Comptoir Ami One”.  Two spaces with very different ambiances grouping icons of the past, noteworthy models of the present (from the current range to the van concept passing by the C3 WRC) and the future with a new overall experience of mobility, liberated by an easy-to-access and intuitive digital ecosystem represented by the customer digital experience simulator.

 

SPACE 1 – “LA MAISON CITROËN”: You enter through the identity silhouette in the shape of a house, above which is suspended the Bronze “Citroën Origins” logo. Combining warm materials and understated colours, this area celebrates Citroën's 100-year history. The location of three iconic historic vehicles and the current Origins Collector’s Edition vehicles reflects the shape of large Chevrons with a wood finish floor showing the attention paid to the tiniest detail. “SpaceTourer The Citroënist Concept” is displayed in this space, in an area that is faithful to this concept, combining natural materials and digital screens. Close by, walls with integrated screens allow visitors to navigate on 3D configurators or around the Citroën Origins website showing all historic Citroën models.

 

SPACE 2 - “ LE COMPTOIR AMI ONE” A place which demonstrates a vision for the future thanks to its design and content. Its ambiance is in total contrast with grey tones against the bold colours that reflect those of Ami One Concept: Orange Mécanique and Out of The Blue. Colours that are found on the claustras echoing the identity graphics of the vehicle’s interior in reference to the world of furnishings and highlighted on the stand's facing the manifesto: #LibertyElectriCityMobility. Several things can be discovered in this spacious and colourful area:

-Unique staging of the disruptive electric city mobility Ami One Concept. A key magnet of the stand, Ami One Concept takes on another dimension by being showcased on a 14-m diameter track with a unique design, providing an unprecedented dynamic display. The Concept therefore has its own “playground” like an urban circuit and in this way shows its relevance for agile and relaxed mobility. When it is not driving, Ami One Concept is displayed on a podium including a charging terminal in the heart of an extremely graphic decor.

-Providing innovative customer experiences throughout its history, Citroën presents its “Comptoir Ami One” which offers a Customer Digital Experience Simulator. It foreshadows what could be an urban environment Ami One Concept automatic distributor, and information about the product on delivery. With Ami One Concept, Citroën intends to place the digital at the heart of a new ultra-accessible mobility experience that is intuitive and easy to use and adapted to the needs of each and every one. The tool displayed on the stand allows you to put yourself in a customer's shoes and relive their experience for their specific needs.

-Citroën is reviving the experience of the Paris Motor Show by placing the visitor at the heart of the stand, featuring a new tiered Arena with cosy, colourful armchairs. Visitors will be invited to follow a “Live Performance” of “The Place to C” repeated every day (4 times per day) in which a dancer will perform in coordination with images broadcast on the screen. This location is ideal both to watch the dynamic development of the not-to-be-missed star attraction: Ami One Concept.

 

LE PETIT CITROËN: At the centre of the stand, Citroën has redesigned its “Le Petit Citroën” Boutique, turning it into a friendly, interconnected place. Dedicated to both children and adults, the Lifestyle boutique has an inspiring loft skylight highlighting fun and innovative by-products in a similar way to the collection of accessories in centenary colours or those of Ami One Concept or “The Citroënist Est. 1919”, also available online at www.lifestyle.citroen.com. Another innovation to find or rediscover: SEETROËN, the first glasses to eliminate car sickness

 

Watch the stand in this 3-D video available via the link below!

 

PHOTOS AND VIDEOS AVAILABLE

www.citroencommunication-echange.com

User name (all caps): GENEVA_2019

Password (all caps): Origins_1919

Youtube link: https://youtu.be/AUboGR-6VVY

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