“LITTLE BIG RACING”: CITROËN C3 WRC REVEALS A SIZEABLE SURPRISE | Media Citroen International

“LITTLE BIG RACING”: CITROËN C3 WRC REVEALS A SIZEABLE SURPRISE

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Fri, 19/01/2018 - 10:00
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One week from the 86th Monte Carlo Rally, which opens the 2018 World Rally Championship, Citroën is presenting “Little Big Racing”, a series of 13 videos that will bring C3 WRC up close to the most prestigious special stages of the season’s 13 legs. True to Citroën’s creative spirit, the surprise is a sizeable one: a miniature Citroën C3 WRC, controlled by Kris Meeke, moves through a series of décors built to 1/43 scale, more lifelike than nature itself! These short videos will be posted on Facebook before each rally; the Brand will also share behind-the-scenes moments with the Citroën Racing team via its daily broadcast and live coverage: #C3WRClive.



One week from the 86th Monte Carlo Rally, which opens the 2018 World Rally Championship, Citroën is presenting “Little Big Racing”, a series of 13 videos that will bring C3 WRC up close to the most prestigious special stages of the season’s 13 legs. True to Citroën’s creative spirit, the surprise is a sizeable one: a miniature Citroën C3 WRC, controlled by Kris Meeke, moves through a series of décors built to 1/43 scale, more lifelike than nature itself! These short videos will be posted on Facebook before each rally; the Brand will also share behind-the-scenes moments with the Citroën Racing team via its daily broadcast and live coverage: #C3WRClive.

The first images don’t give a single thing away. A Citroën C3 WRC whips around the hairpin turns of the Col du Turini (Monte Carlo Rally) and races up a 1200-metre incline at top speed. It’s perfectly normal footage of a race, after all. But on a closer look, the video reveals another performance altogether.

 

With “Little Big Racing”, Citroën is launching a series of videos made with a miniature C3 WRC (1/43) and various sets built to 1/43 scale, impressive for their realism. Controlled by Citroën Racing driver Kris Meeke, C3 WRC moves through the landscapes of the most prestigious special stages of each of the 13 legs of the 2018 World Rally Championship.

 

Each “Little Big Racing” mock-up depicts the topography of the WRC special stage, as well as its specific characteristics in terms of meteorology and vegetation, and is therefore faithful to the actual race conditions. Above and beyond its creative aspect, “Little Big Racing” shares a wealth of technical information related to the 13 special stages, helping viewers to better understand the C3 WRC performance: incline, altitude, length of jump, maximum speed, engine and brake temperature, number of tyres used, number of gear changes, etc.

Assembled one at a time, the 13 “Little Big Racing” mock-ups reproduce distinct topographies and types of vegetation, allowing viewers to easily identify the countries in which the World Rally Championship takes place.

 

You can watch the first “Little Big Racing” video here: https://youtu.be/337BVs7frks

 

#C3WRClive: Citroën invites its fans to enjoy live coverage of each rally

The “Little Big Racing” videos will be posted on the Facebook pages and Twitter accounts of Citroën and Citroën Racing, one week before each rally. The #C3WRClive programme, which invites fans to enjoy live coverage of the World Rally Championship with Citroën Racing, will be back on the Citroën and Citroën Racing Facebook pages during each leg.

 

The Brand regularly uses Facebook Live as a communication channel, as it did for the reveals of New Citroën C3 Aircross Compact SUV and New Citroën C4 Cactus hatchback last year. In 2017, the #C3WRClive programme brought together more than 14 million fans from around the world.

 

In 2018, #C3WRClive will be broadcast once a day, from Thursday to Sunday. Join us for our first live broadcast on the evening of Thursday 25 January, when we’ll talk with the teams before the first special stages.

 

TO FOLLOW ALL #C3WRClive UPDATES: www.facebook.com/citroenracing or www.facebook.com/Citroen

 

CITROËN RACING on WhatsApp: A new season, a new number. Keep up with Citroën Racing performances on your smartphone via the messaging system WhatsApp by adding our new number to your contacts:

+49 157 92390431

Find the procedure here: http://bit.ly/2FuO3MV

 

 

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